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Making the Most of Opportunities

Collaborate: Partners at the state and local levels sustain this program. VCWT is the architect of the trails—producing, installing, and maintaining the signs and radio transmitters, supervising the construction of trail enhancements such as wayside stops, and producing trail brochures. Promotion and marketing is left largely to the VTC. Preservation groups step in, securing easements or buying land, when Civil War sites are endangered. VCWT and VDOT collaborate on numerous levels regarding wayside stops and directional signs, not to mention funding. City and county planners and local politicians help by supporting the program and eliminating red tape.

Find the Fit between the Community and Tourism: Local historians research and develop preliminary information to interpret each trail, thereby assuring that the portions of their communities that want to be promoted are. The information is sent to the statewide history committee, which includes representatives from all five regional history committees as well as experts at the state level, such as the DHR historian, who is responsible for the road markers. VCWT staff use the historical information to develop copy and layout for the signs and brochures. The final copy is reviewed once more by local and state historians before going to press. Input from local historians and citizens helps to identify the campaign or theme for each trail and locals provide the final review process before the information is put into print.

Make Sites and Programs Come Alive: VCWT seeks out human-interest stories associated with the war and incorporates the stories through quotes and anecdotes into the brochures and interpretive signs along the trails. At Pamplin Park, Civil War weekends feature costumed interpreters, weapons demonstrations, music, and a Sunday sermon from the era. During the summer, children can participate in hands-on Civil War drills.

Focus on Quality and Authenticity: VCWT effectively balances local input with a comprehensive review process to ensure accuracy and authenticity. For example, to create signs for sites important to the African-American experience, VCWT includes local historians, staff from the U.S. Colored Troops Memorial in Washington, D.C., as well as the Douglass Institute of Government’s think-tank as part of the review team. By including specialized experts, VCWT can identify and rectify any errors before signs are manufactured.

Preserve and Protect Resources: “By generating interest in these Civil War sites, we have created a preservation catalyst at the grass-roots level,” says Mitch Bowman. For example, VCWT placed an interpretive marker adjacent to a Presbyterian Church that served as a field hospital during the Battle of McDowell. The site’s heightened visibility inspired the Highland County Historical Society to raise funds to buy an adjacent field in order to protect the land. As the interpretive sign explains, the field served as the Union position during the battle.

 

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