| Preparing History for the Future: Connecticut
Humanities Council
With the end of the Cold War, Connecticut suffered a major economic
recession thanks to a slump in arms, helicopter, and submarine
sales—all previously vital industries in the state. By
the mid-1990s, the phrase “cultural heritage tourism” began
being bandied about by
various public and private agencies eagerly seeking a solution
to the
fiscal dilemma. And that suited many players just fine—especially
those in the arts who had always received the generous support
of state and corporate funders. But now tourism officials were
touting the possibility of finding economic relief through the
promotion of Connecticut’s historical heritage and that’s
where Bruce Fraser, executive director of the Connecticut Humanities
Council (CHC), saw a fundamental flaw.
“I found myself sitting in tourism meetings regularly
asking the tourism folks just how they could imagine that these
institutions could be capable resources for the industry given
their sorry situation and meager prospects for improvement,” explains
Fraser. “How...could they imagine a major new economic
initiative of considerable significance to the state without
either a sophisticated sense of product or a clear plan of product
development?”
The obvious answer was to help the state’s struggling
heritage attractions develop better products for visitors.
With whose money, you ask? Well, CHC felt it was time the state
gave some funding to its historical assets. In fact, CHC believed
that promoting history as a tourism commodity warranted funding
from the industry itself and
proposed that the state’s existing 12 percent lodging tax
should be the source of revenue for cultural heritage tourism
development.
Through aggressive lobbying and with the support of the state
museum association, historical societies, tourism
districts, and the Connecticut Lodging and Attractions Association,
CHC succeeded in getting the General Assembly to establish the
Cultural Heritage Development Fund (CHDF) in 1995. The fund receives
an annual $1 million allocation for the purpose of making Connecticut’s
cultural heritage a significant resource for the tourism industry.
Toward that end, CHDF gives grants to historical societies,
museums, and other cultural institutions in four categories:
technical assistance, professional development, planning, and
implementation. Since the first granting round in 1996, the fund
has awarded 480 grants totaling in excess of $6.3 mission. Grants
were matched by more than $3.8 million from grantees. An economic
impact study indicates that the grants provide a 10:1 return
on that investment in spending by tourists in Connecticut.
For further information, visit the Connecticut Humanities Council
at or email info@ctheritage.org.
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