BOOKSTORE
There are a number of publications which can
help you as you develop, market and manage cultural heritage
tourism in your community or region. Some of these publications
are listed below along with links to other websites where you
can order these publications online. If you know of other publications
that should be listed in this section, please contact us at cht@nthp.org.
The following publications are available through the:
American Association of Museums
Mastering Civic Engagement: A Challenge to Museums
This call to action from the Museums & Community Initiative
challenges museums to pursue their potential as active players
in community life. Essays and reflections by museum professionals
and community practitioners offer food for thought on the
complex process of changing the terms of engagement between
communities
and museums. ($30)
Museums & Community
Toolkit
This toolkit is designed to assist museums in planning successful
museum-community dialogues. It includes helpful hints, logistical
tips, and sample documents for organizing a structured conversation
among people involved in the business of building community.
($22)
Americans for the Arts
Cultural Districts Handbook: The Arts as a Strategy for Revitalizing
Our Cities
By Hilary Anne Frost-Kumpf. This handbook reveals how cultural
districts are established, the processes and players that can
help define their shape and strategy, and how cultural districts
can best reflect the unique strengths of cities and well as support
local artistic and redevelopment goals. ($23)
Preservation Books from the National Trust for Historic
Preservation
Share Your Heritage: Cultural Heritage Tourism Success Stories
An 80-page four-color publication featuring cultural heritage
tourism success stories from across the country. Stories
were selected by a national committee including representatives
from historic preservation, museums, the arts and the humanities,
plus Stories Across America: Opportunities in Rural Tourism:
a companion 44-page publication of rural tourism success
stories. ($25/pair) See our
online stories
Great Tours!: Thematic Tours and Guide Training for Historic
Sites
Creating tours that are interesting and educational for visitors
(and guides!) is a challenge every historic site faces. Great
Tours! helps you focus clearly on the material culture and significance
of your site and then shows you how to use that focus to train
and energize your guides. You will be able to move your tours
to a fresh new level that is engaging and educational for visitors
of all ages and abilities. ($29.95)
Touring Historic Places
a 16-page guide for group tour operators and managers of historic sites to
develop, market, and host group heritage tours. ($10)
Interpreting Historic House Museums
The respected museum professionals who contributed to this book
consider the history of house museums and the need to look
at familiar issues from new perspectives and using new methods.
Its discussion of contemporary issues and successful programs,
its practical guidelines and information, up-to-date references,
and lively illustrations will make it useful and relevant for
both students and practicing professionals. ($30.95)
Public Relations Strategies
for Historic Sites and Communities: Offering a Media Tour (PDF) ($6)
How to organize a media tour of historic sites and measure its
success.
Welcoming Visitors to Your Community: Training Tour Guides and
Other Hospitality Ambassadors
A guide to help communities, sites, and other organizations train
tour guides, docents and other hospitality workers to welcome
visitors to historic attractions. ($6)
Forum Journal - Fall 2003
Is it real? Exploring Authenticity at Historic Sites ($6)
Forum Journal – Spring 2006
Viewpoints ($8)
Forum Journal – Fall 2007
Heritage Corridors: Pathways to History ($8)
Forum Journal – Spring 2008
America’s Historic Sites at a Crossroads ($8)
Getting Started in Heritage Areas
A look at the heritage area movement around the country with step-by-step advice for regions that want to launch their own heritage area.($8)
Historic Home Tours: Showcasing Your Community’s Heritage
A step-by-step guide to conducting a successful homes tour to increase visibility and raise funds. ($8)
Oregon Arts Commission Cultural Tourism Publication
Exploring Authentic Oregon: The Impact and Importance of Cultural Tourism
A 20-page publication exploring the power of cultural tourism partnerships in Oregon. The publication includes a number of cultural tourism case studies including Ashland, Grants Pass, Portland, Lincoln City and Astoria.
U.S. Travel Association
Outlook for Travel & Tourism, 2010
In October 2009, U.S. Travel held the 35th annual Marketing Outlook Forum to help the industry navigate the future. If you were unable to attend, the presentations and whitepapers are essential in developing your 2010 marketing strategies. Presentations at the Forum included up-to-the-minute economic forecasts, newly released consumer research, in-depth information on business travel, outlooks for major sectors of travel, marketing's best online and offline practices, and more.
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PDF $240 (member price)
Travelers' Use of the Internet, 2009
The Internet has come a long way since its development in 1995. In less than 15 years, the percentage of Americans who are online has increased from 14 percent to 79 percent and use of the Internet crosses all demographics. The 2009 edition of Travelers’ Use of the Internet reveals an ever-growing market of 105 million business and leisure travelers who use the Internet for travel planning purposes. The study also indicates sizable shifts in the use of technology and the devices used to access the Internet. The 2009 edition provides comparisons with results from the 2007 survey and includes a profile of Online American Travelers, use of the Internet for travel planning, travel products purchased online, satisfaction with the process and a comparison of U.S. adults who book travel online versus those who use other means.
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Bound copy $265 (member prices)
PDF $240
Impact of Travel on State Economies, 2009
This report describes the importance of the U.S. travel and tourism industry to the U.S. economy. The travel economic impact statistics presented in the report include travelers’ expenditures, as well as travel-generated employment, payroll income and tax revenues for the nation, each of the 50 states and Washington, DC. The report clearly demonstrates that travel and tourism is one of the United States’ largest industries and employers. The travel and tourism industry is comprised of a number of sectors including transportation, lodging, foodservices, entertainment and retail. In 2008, domestic and international travelers spent $772.9 billion in the U.S. This generated 7.7 million jobs, $194.1 billion in payroll income, and $117.3 billion in tax revenues for federal, state and local governments.
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Bound Copy $210 (member prices)
PDF $195
Other Publications
African American History & Culture in Museums:
Strategic Crossroads and New Opportunities
This publication is available from the Institute of Museums and Library Services (IMLS). The reports results from a day-long forum where 30 invitees - leaders in the African American museum community and the museum community at large - explored the evolving role of African American museums, their contributions, and their challenges. Read more about the IMLS and learn how to obtain a free copy of the report.
Balancing Nature and Commerce in Gateway Cities
Americans are migrating to communities near national parks, national
wildlife refuges, and other natural areas in search of a better
quality of life. As a result, communities surrounding these
areas, known as gateway communities, are experiencing change
at unprecedented rates. This book describes opportunities for
preserving the character and integrity of gateway communities
and the natural systems that surround them without sacrificing
local economic well-being.
($23.50)
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