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As a good look around almost any city or town will show, people
are often tempted to provide a quick fix of “band-aid” solution—to
cover up an old storefront inexpensively, for example, rather than
to restore it. But when your historic and cultural assets are at
the heart of your plans to develop tourism, it’s essential
to protect them for the long term.
Hearts break when irreplaceable structures are destroyed or
damaged beyond repair, instead of preserved and protected as
they deserve. A plaque pointing out “on this site a great
building once stood” can’t tell that story.
Equally tragic is the loss of traditions: a way of crafting
wood or farming, of celebrating holidays or feasting on “old
world” cuisine. The preservation and perpetuation of traditions
is important to telling the story of the people who settled the
land. By protecting the buildings, landscape or special places
and qualities that attract visitors, you safeguard the future.
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