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Cultural Heritage Tourism
 

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Focus on Quality and Authenticity Handouts
 

1. Principle 4: Focus on Quality & Authenticity -- Tips to ensure that cultural heritage tourism programs are high quality and reflect the authentic heritage of the area.
-- download this handout

  http://ccat.sas.upenn.edu/plc/russian/russian.htm Russian version

2. Best Practice: Chateaux of France -- A description of a lodging guide that offers a two-tiered rating system: "crowns" and "stars".
-- download this handout

3. Best Practice: Lancaster County -- This handout describes the evaluation criteria used by Lancaster County for each category.
-- download this handout

4. Best Practice: HandMade in America -- Criteria used by HandMade in America to evaluate potential sites for inclusion in the popular publications.
-- download this handout

5. Best Practice: AAM's Code of Ethics -- Find out about the Code of Ethics created by the American Association of Museums (AAM).
-- download this handout

  http://ccat.sas.upenn.edu/plc/russian/russian.htm Russian version

6. Excellence in Cultural Heritage Tourism Survey -- 10 questions to help you set standard of CHT excellence for your community or project.
-- download this handout

  http://ccat.sas.upenn.edu/plc/russian/russian.htm Russian version

7. 10 Creative Ideas for Authenticity and Quality -- 10 examples illustrating ways to ensure quality and authenticity.
-- download this handout

8. Standards for Excellence -- Evaluation form to use in evaluating community assets to see if they meet your standards of excellence.
-- download this handout
 

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The true story of your area is the one worth telling. The story of the authentic contributions previous generations have made to the history and culture of where you live is the one that will interest visitors, because that is what distinguishes your area from every other place on earth. It’s authenticity that adds real value and appeal. Your area is unique, and its special charm is what will draw visitors. By doing the job right—by focusing on authenticity and quality—you give your area the edge.

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