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Cultural Heritage Tourism
 

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Make Sites and Programs Come Alive Handouts
 

1. Principle 3: Make Sites & Programs Come Alive -- Tips for making cultural heritage sites and programs come alive for the visitor, emphasizing the importance of being interactive and engaging.
-- download this handout

http://ccat.sas.upenn.edu/plc/russian/russian.htm Russian version

2. 72 Creative Ideas for Historic Sites, Communities and Heritage Areas -- 72 ideas featuring real-life examples of communities, sites and heritage areas that have used creative strategies to make their sites and programs come alive for visitors.
-- download this handout

3. Tips for Interpretation -- A tip sheet for interpretive planning with advice about how to meet the basic needs of visitors, how to tell your story effectively, and how to choose the right words.
-- download this handout

http://ccat.sas.upenn.edu/plc/russian/russian.htm Russian version

 

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The human drama of history is what visitors want to discover, not just names and dates. Interpreting sites is important, and so is making the message creative and exciting. Find ways to engage as many of the visitor’s five senses as you can, as the more visitors are involved, the more they will retain.

On average, visitors will remember:

10% of what they HEAR
30% of what they READ
50% of what they SEE
90% of what they DO