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Much more can be accomplished by working together than by working
alone. Successful cultural heritage tourism programs bring together
partners who may not have worked together in the past.
Building partnerships is essential, not just because they
help develop local support, but also because tourism demands
resources that no single organization can supply. Its success
depends on the active participation of political leaders, business
leaders, operators of tourist sites, artists and craftspeople,
hotel/motel operators, and many other people and groups.
Regional partnerships are also useful to cultural heritage
tourism efforts. Cooperating in a regional arrangement lets
you develop regional themes, pool resources, save money and
expand your marketing potential. Those resources include not
only money for marketing campaigns, for example, but also facilities
(accommodations for travelers, say) or expertise in tourism,
preservation, the arts or another area.
Return to the Five Principles.
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