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Partners in Tourism: Culture and Commerce is a coalition of cultural service organizations, the travel industry, and federal agencies that provides a forum for collaborative research, education, promotion and advocacy with the common goal of advancing the role of culture and heritage in the travel and tourism industry.
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is the Focus of the
Professional Arts Management Institute
Conference set for June 21-23
The 45th annual Professional Arts Management Institute, America’s longest running interdisciplinary seminar series in the arts, will devote its entire program to a single topic: Cultural Tourism.
Presented by Columbia College Chicago’s Arts, Entertainment & Media Management Department (AEMM) from June 21-23 at University Center, the program will feature 20 hours of lectures, panel discussions, and interactive sessions.
Directed and moderated by Alvin H. Reiss, editor of Arts Management and “Arts Agenda” columnist for Travel Weekly, the program will include sessions led by top travel and arts professionals.
* Marketing cultural tourism programs
* Working with hotels; partnerships with CVB’s and
state tourism agencies
* Utilizing resources; developing cultural tourism plans
* Cultural tourism in city neighborhoods
* Discussions of case histories and a “hands-on”
interactive group session
The distinguished roster of speakers includes such Chicago-area art and tourism leaders as Dorothy Coyle, Director, Chicago Office of Tourism; Donna Shaw, Vice President for Marketing and Tourism with the Chicago Convention and Tourism Bureau; and Claudia Vecchio, Senior Vice President, Edelman Tourism and Lifestyle, (formerly, State Tourism Director, Ohio Division of Travel and Tourism.)
Speakers from outside the Chicago area include: Randy Julian, Chairman and CEO National Tour Association, Lexington, Kentucky; Rod Barker, President/Creator and Karlynn Keyes, Vice President, Trail of Painted Ponies, Carefree Arizona; and Maureen Bridget Gonzalez, Director, Corporate Communications, Peabody Hotels, and Founder, Orlando/Peabody Alliance for the Arts and Culture, Orlando, Florida.
This year’s conference includes a Chicago Architecture Tour and Evening Program at the Art Institute of Chicago. The cost for the program including all materials, two luncheons and a reception is $300. A discount rate of $250 is offered to all paid registrations received by April 25.
Information about PAMI’s cultural tourism program and registration materials is online at www.aebmedia.com/pami or by calling AEB Media staff at Columbia College at 312-344-7447 or email at AEBMedia@colum.edu.
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