How to Survive and Thrive in Today’s Economy

The recent recession is having a big impact on many sectors of the cultural and heritage tourism industry. In response to this challenge, the National Endowment for the Arts has provided a Chairman’s Extraordinary Action Grant to the Heritage Tourism Program at the National Trust for Historic Preservation to create a new online survival toolkit on
“How to Survive and Thrive in Today’s Economy.”
As part of this effort the Heritage Tourism Program will seek out and share creative strategies that cultural and heritage attractions are using to survive and thrive in a down economy. The creation of this toolkit offers a pivotal opportunity to provide urgently needed assistance to the key fields that make up the cultural and heritage tourism industry including the arts, preservation, tourism, museums, humanities, and other related fields. While impacts of the economic downturn will be noted, the focus of the toolkit will be on positive solutions and timely resources to address today’s challenges. The Heritage Tourism Program will be surveying cultural and heritage organizations and attractions this fall as the first step towards creating this toolkit.
To respond to the online survey click here, or for more
information, contact the Heritage Tourism Program.
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